NEERANUT
ASIATIQUE
Design responsive website for Asiatique which is a popular open-air shopping and entertainment district in Bangkok, Thailand. It combines a night bazaar with a variety of restaurants, boutiques, and cultural shows along the Chao Phraya River.
They want to change they image and want to be a must-visit destination for both locals and tourists in Bangkok.
More Detail...
Project Duration : 4 - 20 May 2023
Responsibilities : wireframing, prototype, web design and mobile design
Who is our users?
The responsive website for Asiatique the Riverfront is designed to appeal to a diverse audience. It caters to tourists seeking information on attractions, cultural shows, and directions. Local shoppers can explore details on shopping experiences, events, and promotions. History enthusiasts will find information on the area's historical context and adaptive reuse. Event seekers can easily access an events calendar and show schedules, while foodies can discover diverse dining options and special events. Shoppers will find details on shops, brands, and ongoing sales, while families can explore family-friendly activities and events. The website ensures a seamless experience for tech-savvy users across devices and follows accessibility standards for users with different abilities. Social media integration encourages engagement and sharing, creating a comprehensive and user-friendly online presence for Asiatique the Riverfront.
CHALLENGING TIME
Diverse User Base
Asiatique attracts a diverse audience, including tourists, locals, families, shoppers, and history enthusiasts. Balancing the needs and preferences of such a varied user base can be challenging.
Cultural Sensitivity
Ensuring that the design respects and represents the rich cultural heritage of Thailand is crucial. Cultural sensitivity in imagery, language, and overall
Information Overload
As a multifunctional space, Asiatique offers shopping, dining, entertainment, and historical experiences. Organizing and presenting this diverse range of information without overwhelming users can be a challenge.
Responsive Design
Designing a responsive website that provides a seamless experience across various devices and screen sizes is crucial, considering users may access the site from desktops, laptops, tablets, and smartphones.
Event Management
Keeping event information up-to-date and managing an events calendar can be challenging, especially for a venue that hosts a variety of shows and activities. Ensuring that users can easily find and access event details is essential.
Performance Optimization
Ensuring that the website performs well in terms of speed and responsiveness is important, especially considering potential users with varying internet connection speeds.
PERSONA?
Tourist Terry - The Adventurous Explorer:
-
Background:
Terry is a 30-year-old solo traveler from the United States, exploring Bangkok for the first time. He's passionate about experiencing the local culture, trying new foods, and discovering unique attractions. -
Goals:
Terry wants easy access to information about Asiatique's cultural shows, historical significance, and dining options. He's looking for an events calendar to plan his visit and a user-friendly map to navigate the area.
Local Linda - The Savvy Shopper:
-
Background: Linda is a 35-year-old Bangkok resident who frequents Asiatique for shopping and family outings. She enjoys staying updated on the latest events and promotions.
-
Goals: Linda is interested in a responsive website that showcases ongoing sales, new shop arrivals, and family-friendly activities. She expects a user-friendly interface to quickly access information about Asiatique's offerings.
DESIGN TIME!!!
Make it tradition but modern at the same time. Combine past and present together with the long journey of Asiatique.
TAKE A CLOSER LOOK
You can take a closer look at https://www.asiatiquethailand.com/
What did I LEARN?
# Cultural Sensitivity:
Designing for a destination with rich cultural heritage enhance my ability to incorporate cultural sensitivity into my designs. I learn how to represent and respect cultural elements in a visually appealing and authentic manner.
#Multifunctional Website Design:
As Asiatique encompasses shopping, dining, entertainment, and historical aspects, I gain experience in designing multifunctional websites. Learning to organize and present diverse information cohesively is a valuable skill.
#Event Management and Promotion:
the website includes an events calendar and promotional information, I learn how to effectively manage and present event details. This involves considerations like keeping information up-to-date and creating engaging promotional content.
#Event Management and Promotion:
As Asiatique encompasses shopping, dining, entertainment, and historical aspects, I gain experience in designing multifunctional websites. Learning to organize and present diverse information cohesively is a valuable skill.
