AUTOBACS

Design responsive information website and booking system for Autobacs which is a retailer of automotive parts and accessories based in Japan. The brief is japanese theme but still have automotive vibe.

More Detail...

Project Duration : 6 March - 30 July 2023

Responsibilities : wireframing, prototype, web design and mobile design

Who is our users?

Automotive Enthusiasts:

Characteristics: Individuals passionate about cars, motorcycles, and automotive accessories.
Goals: Explore and purchase high-quality automotive parts, accessories, and products. Stay updated on the latest trends in the automotive industry.

Car Owners and DIY Enthusiasts:

Characteristics: Vehicle owners interested in maintaining and customizing their cars.
Goals: Access information on maintenance tips, find suitable automotive parts for DIY projects, and schedule professional services.

General Consumers:

Characteristics: Individuals in need of automotive products for their vehicles.
Goals: Find and purchase essential automotive parts, accessories, and products for routine maintenance or repairs.

Car Owners in Need of Services:

Characteristics: Individuals seeking professional automotive services.
Goals: Schedule services such as maintenance, installations, consultations, and repairs through the website.

Local Customers:

Characteristics: People residing in or near locations where Autobacs has branches.
Goals: Locate nearby Autobacs stores, check operating hours, and access information on available products and services.

Challenge Moment

Balancing Japanese Aesthetics with Automotive Vibe:

Finding the right balance between incorporating Japanese cultural elements and maintaining a strong automotive aesthetic.

Multilingual Considerations:
Addressing the need for both Japanese and English content to cater to a diverse audience.

E-commerce User Experience:
Creating an intuitive and enjoyable online shopping experience for users interested in purchasing Punthai Coffee products.

Cultural Sensitivity:
Ensuring that cultural elements are represented respectfully and accurately.

Booking System User Experience:
Designing an intuitive and efficient booking system for automotive services.

Brand Consistency Across Languages:
Ensuring consistent branding and messaging across both Japanese and English content.

Persona?

Automotive Enthusiast - Ken

Motivations & Goals:
Ken is passionate about cars and has a deep understanding of automotive technology.
His goal is to find high-quality aftermarket parts and accessories for his personal vehicle.
Ken enjoys attending automotive events and is interested in cultural elements tied to the automotive world.
Challenges:
Ken wants to ensure that the website offers a wide range of automotive products compatible with his specific vehicle model.
He is interested in cultural events or promotions that align with his love for Japanese automotive culture.
Behavior:
Ken frequently browses online forums and communities dedicated to car enthusiasts.
He values websites that provide detailed product information, user reviews, and updates on automotive events.
Expectations from the Website:
Comprehensive Product Catalog: A well-organized catalog with detailed information on a wide range of automotive parts and accessories.
Vehicle Compatibility Checker: A tool to easily check the compatibility of products with specific vehicle models.
Event Calendar: Information on upcoming automotive events, promotions, or workshops hosted by Autobacs.
User Reviews Section: Access to user reviews and ratings for products to make informed purchasing decisions.

Family-oriented Car Owner - Eye

Motivations & Goals:
Eye owns a family car and is focused on ensuring its safety, reliability, and comfort.
She is interested in practical accessories and products that enhance the family's driving experience.
Eye looks for information on child safety features, maintenance, and family-friendly automotive solutions.
Challenges:
Eye wants a website that understands the needs of family-oriented car owners and offers relevant products and information.
She is concerned about the safety and comfort of her family during road trips and daily commutes.
Behavior:
Eye actively seeks information on child safety seats, family-friendly car accessories, and vehicle maintenance tips.
She values websites that provide educational content related to family car ownership.
Expectations from the Website:
Family-Focused Section: Dedicated sections for family-friendly products and child safety features.
Educational Content: Articles and guides on family car safety, maintenance, and travel tips.
Product Recommendations: Suggestions for practical accessories that enhance family comfort and safety.
Customer Support: Accessible customer support for inquiries about child safety features and family-oriented products.

Design Time!!!

Some parts of information website design

Some parts of booking system designs

Some parts of mobile design

Take a Closer look

https://www.autobacs.co.th/

What did I Learn?

# Understanding Diverse User Needs:
User personas help in understanding the diverse needs, goals, and preferences of different audience segments.

#Balancing Cultural Representation:
The challenge lies in effectively conveying cultural elements without overwhelming users, and personas help in tailoring the website accordingly.

#E-commerce Considerations:
Designing an intuitive and secure e-commerce experience is crucial for online shoppers.

#Convenience for Casual Car Owners:Prioritizing simplicity in design, offering product bundles, and ensuring a hassle-free checkout process cater to the preferences of users

#User Engagement and Trust:
Positive customer reviews, interactive features, and transparent communication contribute to building trust and keeping users engaged.

#Inclusivity and Accessibility:
Adhering to web accessibility standards and conducting accessibility audits contribute to creating a website that is accessible to all users.

AUTOBACS

Design responsive information website and booking system for Autobacs which is a retailer of automotive parts and accessories based in Japan. The brief is japanese theme but still have automotive vibe.

More Detail...

Project Duration : 6 March - 30 July 2023

Responsibilities : wireframing, prototype, web design and mobile design

Who is our users?

Automotive Enthusiasts:

Car Owners and DIY Enthusiasts:

General Consumers:

Car Owners in Need of Services:

Local Customers:

Challenge Moment

Balancing Japanese Aesthetics with Automotive Vibe:

Finding the right balance between incorporating Japanese cultural elements and maintaining a strong automotive aesthetic.

Multilingual Considerations: Addressing the need for both Japanese and English content to cater to a diverse audience.

E-commerce User Experience: Creating an intuitive and enjoyable online shopping experience for users interested in purchasing Punthai Coffee products.

Cultural Sensitivity: Ensuring that cultural elements are represented respectfully and accurately.

Booking System User Experience: Designing an intuitive and efficient booking system for automotive services.

Brand Consistency Across Languages: Ensuring consistent branding and messaging across both Japanese and English content.

Persona?

Design Time!!!

Some parts of information website design

Some parts of booking system designs

Some parts of mobile design

Take a Closer look

https://www.autobacs.co.th/

What did I Learn?

# Understanding Diverse User Needs: User personas help in understanding the diverse needs, goals, and preferences of different audience segments.

#Balancing Cultural Representation: The challenge lies in effectively conveying cultural elements without overwhelming users, and personas help in tailoring the website accordingly.

#E-commerce Considerations: Designing an intuitive and secure e-commerce experience is crucial for online shoppers.

#Convenience for Casual Car Owners:Prioritizing simplicity in design, offering product bundles, and ensuring a hassle-free checkout process cater to the preferences of users

#User Engagement and Trust: Positive customer reviews, interactive features, and transparent communication contribute to building trust and keeping users engaged.

#Inclusivity and Accessibility: Adhering to web accessibility standards and conducting accessibility audits contribute to creating a website that is accessible to all users.

Multilingual Considerations:
Addressing the need for both Japanese and English content to cater to a diverse audience.

E-commerce User Experience:
Creating an intuitive and enjoyable online shopping experience for users interested in purchasing Punthai Coffee products.

Cultural Sensitivity:
Ensuring that cultural elements are represented respectfully and accurately.

Booking System User Experience:
Designing an intuitive and efficient booking system for automotive services.

Brand Consistency Across Languages:
Ensuring consistent branding and messaging across both Japanese and English content.

# Understanding Diverse User Needs:
User personas help in understanding the diverse needs, goals, and preferences of different audience segments.

#Balancing Cultural Representation:
The challenge lies in effectively conveying cultural elements without overwhelming users, and personas help in tailoring the website accordingly.

#E-commerce Considerations:
Designing an intuitive and secure e-commerce experience is crucial for online shoppers.

#User Engagement and Trust:
Positive customer reviews, interactive features, and transparent communication contribute to building trust and keeping users engaged.

#Inclusivity and Accessibility:
Adhering to web accessibility standards and conducting accessibility audits contribute to creating a website that is accessible to all users.