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BK LATEX

Design a responsive website for a balloon company (B2B). Stakeholders prefer something simple and look professional. trustworthy is the key.

More Detail...

Project Duration : 10  - 20 Febuary 2023

Responsibilities :  wireframing, prototype, web design and mobile design

Who is our users? 

For a B2B balloon company website, the primary users are businesses and professionals within the balloon industry or related sectors. Here are the key user groups:

Event Planners and Coordinators:

  • Role: Professionals responsible for planning and coordinating events, including weddings, parties, corporate events, and promotional activities.

  • Needs: Access to a variety of high-quality balloons suitable for different events, customization options, and information on bulk orders.

Balloon Artists and Decorators :

  • Role: Professionals in the balloon industry creating balloon art and decorations.

  • Needs: Balloon artists may need a variety of high-quality balloons in different shapes and sizes. They might also seek inspiration, tutorials, or ideas for unique balloon arrangement

Wholesalers and Distributors :

  • Role: Businesses involved in purchasing balloons in bulk for distribution to other retailers or clients.

  • Needs: Wholesalers and distributors may have specific requirements for volume pricing, reliable supply chains, and a diverse product range. They may also value efficient ordering processes.

Corporate Clients :

  • Role: Companies planning internal events, team-building activities, or corporate parties.

  • Needs: Corporate clients may require branded balloons, custom designs, and bulk orders for large-scale events. They may also seek assistance with logistics and timely delivery.

Wedding Planners :

  • Role: Professionals specializing in coordinating weddings and related events.

  • Needs: Wedding planners may require elegant and customizable balloon options to complement wedding themes. They might also need assistance with coordinating colors and designs.

Challenge Moment

Balancing Simplicity and Information :

Ensuring the website is simple and easy to navigate while still providing the necessary information for B2B clients.

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Visual Appeal Without Clutter :
Creating a visually appealing design without cluttering the interface with unnecessary elements.

Building Trust Online :
Establishing trust through an online platform, especially when dealing with businesses that may prefer face-to-face interactions.

Customization for Diverse Users :
Catering to the diverse needs of different B2B users, including event

Mobile Responsiveness for Professionals On-the-Go :
Ensuring a seamless experience for users accessing the website on various devices, especially professionals who may be on the go.

Communication and Support :
Facilitating effective communication between the company and potential B2B clients.

Updating and Maintaining Relevance :
Keeping the website content up-to-date and relevant in a dynamic business environment.

Persona?

Sai, the Event Planner

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  • Background:

  • Sai owns a small event planning business that specializes in weddings and corporate events.

  • Goals and Needs:

  • Sai is looking for a reliable supplier of high-quality, customizable balloons for her events.

  • She needs a website that is easy to navigate and provides clear information about the variety of balloons available.

  • Timely delivery and the ability to place bulk orders with customizable options are crucial for her business.

Alex, the Retailer

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  • Background:                                                           

  • Alex owns a party supply store and is expanding his product range to include balloons.

  • Goals and Needs:                                            

  • Alex is interested in purchasing balloons in bulk to sell in his store.

  • He is looking for a B2B supplier that offers a variety of balloon options at competitive prices.

  • An easy-to-use website with clear product descriptions and a straightforward ordering process is essential for efficiency.

Design Time!!!

Take a Closer look

https://www.bklatex.com/

What did I Learn?

# Understanding User Personas:
Recognizing the diverse needs and preferences of potential users, such as event planners and retailers, is crucial. Personas help in tailoring the website to specific user groups.

#Balancing Simplicity and Information:
Striking the right balance between a clean, simple design and providing necessary information is essential. Users should easily find what they need without feeling overwhelmed by clutter.

#Customization for Diverse Users:
Acknowledging the diverse needs of different user groups and implementing customizable features, like bulk ordering options and product customization tools, ensures a personalized user experience.

#Regular Updating and Maintenance:
Understanding the importance of regularly updating and maintaining the website to keep content current and relevant in a dynamic business environment.

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