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DISNEY 100 VILLAGE

Design responsive website for  Asiatique The Riverfront Destination which has collaborated with Disney on a THB200 million project to celebrate the company’s 100th anniversary. This incredible pop-up event at Asiatique called “Disney100”, features multiple themed exhibition zones, photo spots, a merchandise hall, and catchy Disney tunes playing that you can sing along to whilst exploring.

More Detail...

Project Duration : 12 - 20 February 2023

Responsibilities :  wireframing, prototype, web design and mobile design

Who is our users? 

Individuals who are passionate about Disney characters, movies, and the overall Disney experience. Moreover, parents looking for family-friendly activities and events to enjoy with their children. and 

Social media users  who enjoy sharing their experiences on social media platforms.

Challenge Moment

Handling Heavy Multimedia Content:​

Integrating high-quality images, videos, and music without sacrificing page load speed.

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Responsive Design for Various Devices
Ensuring a seamless and visually appealing experience across different devices, including desktops, tablets, and mobile phones.

Visual Complexity
Incorporating a variety of Disney themes and characters without overwhelming the website with visual clutter.

Accessibility
Ensuring that the website is accessible to users with disabilities, meeting accessibility standards.

Persona?

Nan, Disney Fan

  • Background:
    Nan is a marketing professional who has always been a Disney enthusiast. She lives in Bangkok with her husband and two young children, ages 5 and 7. She's familiar with Asiatique and is excited about the collaboration with Disney for the "Disney100" event. Emily is tech-savvy and often uses her smartphone to access information and plan family activities. attractions.

  • Goals & Motivation:

  • Experience the Magic: Nan wants her family to have a magical experience at the "Disney100" event and create lasting memories.

  • Purchase Disney Merchandise: She is interested in buying exclusive Disney merchandise for herself and her children.

  • Plan Ahead: As a busy professional, Nan values a user-friendly website that provides clear information on schedules, ticketing, and event details.

  • Share the Experience: Nan enjoys sharing her experiences on social media and looks for opportunities to capture and share moments from the event with friends and family.

  • Challenges:

  • Time Constraints: Balancing work and family life, Nan is looking for a website that allows her to quickly find relevant information without spending too much time navigating.

  • Ensuring Family-Friendly Activities: Nan wants assurance that the event is suitable for her young children and that there are family-friendly activities available.

TEE, Adventure Seekerr:

  • Background:                                                                        TEE is a young travel blogger based in Singapore with a passion for unique and immersive experiences. He's heard about the "Disney100" event at Asiatique and sees it as an exciting opportunity to explore a different side of Disney. Alex is a tech enthusiast and is always on the lookout for events that offer a fresh perspective for his blog and social media content.

  • Goals and Motivations:                                                          

  • Unique Content Creation: TEE is excited about creating engaging and unique content for his travel blog and social media channels. He's looking for distinctive experiences within the "Disney100" event.

  • Immersive Experience: As an adventure seeker, TEE is drawn to immersive and interactive elements that go beyond the typical Disney experience.

  • Networking: Alex is interested in connecting with other bloggers, influencers, and event organizers to expand his network and collaborations.

  • Challenges:                                                        

  • Balancing Work and Leisure: As a travel blogger, TEE needs to balance work commitments with leisure activities. He wants to make the most of his time at the event while ensuring it aligns with his content creation goals.

  • Finding Hidden Gems: TEE is interested in discovering hidden gems within the event that may not be immediately obvious. He wants the website to provide insights into unique and lesser-known aspects of the "Disney100" experience.

Design Time!!!

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Make it pop and fun is the key of this website but we don't forget about the information that users need for this event.

What did I Learn?

# Content Strategy:
Developing content that effectively communicates the event details, engages users, and aligns with the overall theme and branding enhance my content strategy skills.

#Collaboration and Project Management:
working in a team, I gain experience in collaboration, communication, and project management throughout the design and development process.

#Creative Problem-Solving:
Overcoming challenges such as visual complexity, responsive design issues, and user engagement hurdles enhance my creative problem-solving skills.

#User-Centered Design:
I gain a deep understanding of user personas and their needs, allowing me to design a website that caters to a diverse audience.

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