NEERANUT
Design Indoor map solution for EM District comprises the long-standing Emporium Mall, the impressive EmQuartier and the EmSphere mall – a futuristic glass dome-shaped structure next to Benjarisi Park. which will create better experience for customers.
More Detail...
Project Duration : 13 September- 22 November 2023
Responsibilities : Kiosk & Mobile design
Research and wireframe
Who is our users?
Shoppers:
-
Individuals who visit the malls for shopping and are looking for specific stores, products, or promotions.
-
They use the indoor map to navigate efficiently, find desired items, and explore new stores.
Tourists:
-
Visitors who are not familiar with the layout of the EM District and its malls.
-
Tourists use the indoor map to discover points of interest, locate amenities, and ensure they make the most of their visit.
Diners and Cafe-goers:
-
People who visit the malls for dining, cafes, or entertainment.
-
They use the map to find restaurants, cafes, food courts, and entertainment venues within the complex.
Event Attendees:
-
Individuals attending events, exhibitions, or special promotions within the malls.
-
They rely on the map to locate event venues, stages, and other relevant points.
Families:
-
Families with children who may be interested in family-friendly amenities, play areas, or specific stores catering to children.
-
They use the map to plan their visit and ensure a family-friendly experience.
Business Professionals:
-
Individuals visiting for business meetings, conferences, or networking events within the malls.
-
Business professionals use the map to find meeting rooms, business services, and relevant facilities.
People with Special Needs:
-
Individuals with disabilities or special needs who require additional assistance.
-
They rely on the indoor map for accessible routes, elevators, and other facilities designed to accommodate their needs.
Regular Visitors:
-
Locals or frequent visitors who use the map for convenience and to stay updated on any changes or promotions.
-
Regular visitors may explore new stores or take advantage of promotions highlighted on the map.
Security and Staff:
-
Security personnel and mall staff responsible for ensuring a safe and organized environment.
-
They use the map for emergency response planning, monitoring crowd flow, and assisting visitors.
Challenge Moment
Complexity of the Environment:
-
Challenge: The EM District comprises multiple interconnected malls, each with its own layout and features. Creating a comprehensive and accurate indoor map for such a complex environment can be challenging.
-
Solution: Invest in detailed mapping and collaborate closely with the management of each mall to ensure accurate floor plans and information.
User Diversity:
-
Challenge: Users visiting the EM District vary widely in demographics, technological proficiency, and specific needs. Designing an interface that caters to this diverse user base can be a challenge.
-
Solution: Prioritize a user-friendly interface with intuitive design, and consider implementing customizable features to accommodate different user preferences.
Real-Time Updates:
-
Challenge: Keeping the indoor map updated in real-time to reflect changes in store locations, promotions, or events can be challenging.
-
Solution: Implement a robust backend system that allows for easy updates and integration with mall management systems. Consider automated systems for real-time data syncing.
Integration with Multiple Platforms:
-
Challenge: Ensuring the indoor map is seamlessly integrated into various platforms, including a dedicated mobile app and possibly kiosks within the malls.
-
Solution: Work closely with app developers and IT teams to ensure cross-platform compatibility. Regularly test and optimize the map on different devices.
Navigation Accuracy:
-
Challenge: Providing accurate turn-by-turn navigation within indoor spaces, where GPS signals may be weak or unavailable.
-
Solution: Explore alternative technologies, such as Bluetooth beacons or Wi-Fi positioning, to enhance indoor navigation accuracy. Implement augmented reality for a more immersive experience.
Accessibility Considerations:
-
Challenge: Ensuring the indoor map is accessible to individuals with disabilities, including those with visual or hearing impairments.
-
Solution: Design the map with accessibility features, such as voice-guided navigation, high contrast options, and compatibility with screen readers.
Security and Privacy:
-
Challenge: Balancing the need for security measures with user privacy concerns, especially if the map includes real-time tracking features.
-
Solution: Implement strict security protocols and clearly communicate privacy policies. Allow users to opt in or out of location tracking based on their preferences.
User Adoption and Awareness:
-
Challenge: Ensuring that users are aware of the indoor map solution and encouraging its adoption among visitors.
-
Solution: Launch a comprehensive marketing campaign, including in-mall signage, digital promotions, and staff training to promote the map's availability and benefits.
Maintenance and Support:
-
Challenge: Establishing a system for ongoing maintenance and user support to address issues, feedback, and updates.
-
Solution: Create a dedicated support system, regularly monitor user feedback, and have a team in place to address issues promptly.
Persona?
Mall Explorer - Sophia
​
-
Demographics:
-
Age: 28
-
Occupation: Graphic Designer
-
Tech Proficiency: Moderate
-
Background:
-
Sophia is a creative professional who enjoys exploring malls for inspiration and leisure.
-
She occasionally visits EM District to discover unique boutiques, art installations, and new cafes.
-
Needs and Goals:
-
Sophia is looking for an indoor map that helps her discover hidden gems within the malls.
-
She wants to find specific stores, locate art installations, and discover trendy cafes and design-focused spaces.
-
Challenges:
-
Sometimes feels overwhelmed by the large mall spaces.
-
Would appreciate personalized recommendations based on her interests.
-
Tech Preferences:
-
Prefers a mobile app with a visually appealing and easy-to-use interface.
-
Open to using additional features like AR for a more interactive experience.
Time-Efficient Shopper - Raj Patel
​
-
Demographics:
-
Age: 35
-
Occupation: IT Project Manager
-
Tech Proficiency: High
-
Background:
-
Raj is a busy professional who values efficiency during his mall visits.
-
He often shops for specific items and wants to make the most of his time in EM District.
-
Needs and Goals:
-
Raj wants an indoor map that helps him quickly locate stores, especially when looking for specific brands or deals.
-
He values turn-by-turn navigation to optimize his shopping route.
-
Challenges:
-
Limited time during his mall visits.
-
Occasionally misses out on promotions or discounts due to lack of awareness.
-
Tech Preferences:
-
Prefers a mobile app with real-time updates and turn-by-turn navigation.
-
Open to receiving push notifications for ongoing promotions and deals.
Design Time
Users can scan QR code from kiosk via their devices and use indoor map on their devices like mobile or tablet which will make users enjoy and get good experiences with EM District.
What did I Learn?
#User Diversity:
-
Insight: Users visiting EM District have diverse backgrounds, occupations, and technological proficiency.
-
Implication: Designing a flexible indoor map solution that caters to users with varying preferences, from tech-savvy professionals to those with moderate tech proficiency, is crucial.
#Different User Goals:
-
Insight: Users like Sophia and Raj have distinct goals when visiting the mall, such as exploration and leisure for Sophia, and time-efficient shopping for Raj.
-
Implication: The indoor map should offer features that address different user objectives, such as personalized recommendations for explorers and efficient navigation for time-conscious shoppers.
#Challenges Faced by Users:
-
Insight: Both personas face challenges, such as feeling overwhelmed by the mall's size (Sophia) and time constraints (Raj).
-
Implication: The indoor map should provide solutions to these challenges, such as personalized recommendations for exploration and turn-by-turn navigation for time optimization.
#Technology Preferences:
-
Insight: Users have varying preferences regarding the use of technology, with Sophia favoring a visually appealing mobile app, and Raj seeking real-time updates and navigation features.
-
Implication: The design should consider the user interface, visual aesthetics, and additional features like AR for those who are open to more interactive experiences.
#Marketing and Awareness:
-
Insight: Raj occasionally misses out on promotions due to lack of awareness.
-
Implication: A robust marketing strategy is needed to raise awareness about the indoor map solution, ensuring users like Raj are informed about ongoing promotions and deals.