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FLEXI MEGA

Design Sales Kit for condominium under the project name Flexi Mega which will be use as a tool for sales representatives use to communicate with potential customers and facilitate the sales process.

More Detail...

Project Duration : 5 - 25 September 2023

Responsibilities :  Kiosk & Mobile design
Research and wireframe

Who is our users? 

Sales Representatives:

  • The sales team members who will directly engage with potential customers.

  • They use the sales kit as a tool to communicate the features, benefits, and selling points of Flexi Mega to prospective buyers.

Potential Customers:

  • Individuals or families interested in purchasing a condominium unit.

  • They interact with the sales kit to gather information about Flexi Mega, understand its offerings, and make informed decisions about whether to invest in a unit.

Real Estate Agents and Brokers:

  • External agents or brokers who may collaborate with the project to bring in potential buyers.

  • They use the sales kit to familiarize themselves with the project and effectively convey its value to their clients.

Investors:

  • Individuals or organizations considering investment opportunities in real estate.

  • They may review the sales kit to evaluate the potential return on investment, market positioning, and overall attractiveness of Flexi Mega as a real estate project.

Internal Stakeholders:

  • Members of the project management team, marketing team, or other internal stakeholders involved in the development and promotion of Flexi Mega.

  • They may use the sales kit for internal communication, training, and coordination purposes.

Media and Press:

  • Journalists, bloggers, or other media representatives interested in covering real estate developments.

  • The sales kit may serve as a comprehensive resource for providing information to the media.

Challenge Moment

Complex Information:

  • Condensing and presenting complex information about the condominium, including its features, amenities, pricing structures, and flexibility options, in a way that is easy for potential buyers to understand can be challenging.

Target Audience Understanding:

  • Ensuring that the sales kit effectively addresses the needs and preferences of the target audience requires a deep understanding of their demographics, preferences, and decision-making factors.

Visual Representation:

  • Creating visually appealing and engaging materials, such as high-quality images, renderings, and layouts, that effectively showcase the condominium's unique selling points may be challenging.

Competitive Positioning:

  • Clearly differentiating Flexi Mega from other condominium projects in the market and communicating its competitive advantages requires careful analysis and strategic messaging.

Technology Integration:

  • If you plan to include interactive or digital elements in the sales kit, integrating technology seamlessly and ensuring compatibility across various devices may pose challenges.rms.

Timing and Updates:

  • Ensuring that the sales kit is up-to-date with the latest information about the condominium project and making timely updates to reflect any changes can be a logistical challenge.

Communication Consistency:

  • Maintaining a consistent and cohesive message across various elements of the sales kit, including visuals, content, and branding, can be challenging, especially if multiple contributors are involved.

Accessibility:

  • Designing the sales kit to be accessible to a diverse audience, including those with different levels of familiarity with real estate terminology, requires careful consideration

Persona?

Napat Chaiyaporn

​

  • Background:

  • Napat is a 32-year-old professional working in the finance industry. He is married and looking to invest in a condominium as a long-term investment for his family's future. Napat values financial stability, modern amenities, and a convenient location near his workplace.

  • Motivations:

  • Seeking a long-term investment for the family's future.

  • Values financial stability and growth.

  • Interested in a property that aligns with a comfortable and modern lifestyle.

  • Preferences:

  • Looks for flexible payment options.

  • Prioritizes proximity to reputable schools and childcare facilities.

  • Desires modern amenities for convenience.

  • Appreciates a well-connected location for easy commuting.

Sirinapa "Nina" Thongchai

​

  • Background:                                          

  • Nina is a 28-year-old marketing executive who recently started her career. She is single and wants to purchase her first home. Nina is looking for a condominium that reflects her vibrant lifestyle, with access to social spaces and modern design. Proximity to public transportation and trendy neighborhoods is essential for her.

  • Motivations:                              

  • Eager to purchase her first home.

  • Wants a vibrant lifestyle in a trendy and modern environment.

  • Values access to social spaces and recreational facilities.

  • Preferences:

  • Seeks a condominium with a contemporary and stylish design.

  • Prefers locations near public transportation hubs.

  • Interested in fitness amenities and communal areas for socializing.

  • Looks for a neighborhood with trendy cafes, restaurants, and entertainment options.

Design Time

Some parts of my design.

What did I Learn?

#Target Audience Understanding:

  • Buyer personas help in understanding the diverse needs, preferences, and motivations of potential customers.

  • The personas provided, Napat and Nina, represent distinct segments of your target audience, allowing you to tailor your sales and marketing efforts accordingly.

#Content Relevance:

  • Detailed personas guide the creation of relevant and compelling content for your sales kit.

  • Napat's emphasis on financial stability and family needs and Nina's focus on a vibrant lifestyle and trendy surroundings highlight the diverse aspects that need to be covered in your marketing materials.

#Design Considerations:

  • Knowing your audience helps in designing a sales kit that aligns with their preferences. For example, Napat may appreciate a section on flexible payment options and family-friendly amenities, while Nina may be drawn to sections showcasing modern design and trendy neighborhood features.

#Effective Communication:

  • The personas serve as a tool for effective communication within your team. Each department involved in the project, from sales to marketing, can refer to these personas to ensure a cohesive and consistent approach.

#Targeted Marketing Strategies:

  • Armed with insights from the personas, you can develop targeted marketing strategies that appeal to specific segments of your audience, increasing the likelihood of connecting with potential buyers.

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