top of page
Frame 48096679.png

KLOS RATCHADA 7

Design responsive website for Klos Ratchada 7.  New condo project in the center of bangkok from Fraser Property which separate to 2 phases, first phase is about landing page for marketing propose to collect information of people who interested in this property and the second phase is designing full information website and booking website.

More Detail...

Project Duration : 20 October - 19 November 2023

Responsibilities :  wireframing, prototype, web design and mobile design

Who is our users? 

Prospective Homebuyers who looking to purchase a condo in the center of Bangkok and Interested in property features, pricing, and amenities, Real estate investors who seeking information on the property's potential for returns and Local Residents who living in the surrounding area interested in the development's impact on the neighborhood.

Challenge Moment

Balancing Aesthetics with Functionality:​

Ensuring the website is visually appealing while maintaining a user-friendly interface.

​

Mobile Responsiveness:
Designing a responsive website that works seamlessly across various devices and screen sizes.

Data Security and Privacy:
Safeguarding user data, especially during the information collection and booking phases.

Content Management:
Managing and updating a large amount of property information, pricing, and availability.

User Experience (UX) for Booking:
Creating an intuitive and efficient booking process for potential buyers.

Communication of Unique Selling Points:
Effectively communicating the unique features and advantages of Klos Ratchada 7.

Persona?

Homebuyer Bee

  • Motivations:

  • Looking to purchase a condo for her growing family.

  • Values a convenient location with access to schools, shopping, and public transportation.

  • Goals and Pain Points:

  • Goal: Find a spacious and modern condo within a reasonable budget.

  • Pain Point: Limited time for property visits due to a demanding job.

  • Behavior:

  • Online Behavior:

  • Prefers browsing on mobile devices during lunch breaks.

  • Values websites with clear information on pricing, floor plans, and amenities.

  • Technology Comfort:

  • Comfortable using online forms for information submission but expects a quick and easy process.

  • Expectations from the Website:

  • Easily accessible information on condo features, floor plans, and pricing.

  • A mobile-friendly website for browsing on the go.

  • Clear calls-to-action for scheduling property visits or submitting inquiries.

Investor Ian

  • Motivations:                                                                  

  • Interested in properties with high potential returns on investment.

  • Values real estate projects by reputable developers in booming markets like Bangkok.

  • Goals and Pain Points:                                                        

  • Goal: Invest in multiple condo units for rental income.

  • Pain Point: Limited knowledge of the local real estate market and current property trends in Bangkok.

  • Behavior:                                                      

  • Online Behavior:

  • Regularly reads industry blogs and news related to real estate investments.

  • Appreciates websites that provide in-depth market insights and property performance projections.

  • Technology Comfort:

  • Comfortable using online booking systems but values transparency in the process.

  • Expectations from the Website:                                         

  • Comprehensive information on potential returns, market trends, and rental income projections.

  • Easy access to detailed financial information about the property.

  • A secure and straightforward online booking system.

Before We Start

Part of design system of this website

Design Time!!!

Time for make the design pop, we separate 2 phases. and this is the result

https://www.kloscondo.com/

Take a Closer look

What did I Learn?

# Understanding Target Audience:
Learned to identify and understand the diverse needs, motivations, and behaviors of potential users, including homebuyers, investors, and other stakeholders.

#Real Estate Industry Knowledge:
Gained insights into the real estate industry, including market trends, investor considerations, and the factors that influence homebuyers' decisions.

#Lead Generation Strategies:
Explored effective strategies for lead generation, such as the design and implementation of a compelling landing page to capture user information.

#User Experience (UX) Design:
Explored principles of UX design to create an intuitive and seamless experience for users, particularly during the booking process.

#Effective Communication of Unique Selling Points:
Explored ways to effectively communicate the unique features and advantages of Klos Ratchada 7 through visuals, copy, and interactive elements.

#Marketing and Branding Insights:Gained insights into marketing strategies and branding considerations, ensuring the website aligns with the overall goals and image of Klos Ratchada 7.

bottom of page