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NICHE MONO

Design Sales Kit for condominium under the project name Niche Mono which will be use as a tool for sales representatives use to communicate with potential customers and facilitate the sales process.

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Project Duration : 12 October 2022- 10 February 2023

Responsibilities :  Kiosk & Mobile design
Research and wireframe

Who is our users? 

Sales Representatives:

  • The primary users are the sales representatives or agents who will be interacting directly with potential buyers. The Sales Kit serves as a valuable tool for them to present information, address queries, and guide potential buyers through the sales process.

Prospective Buyers:

  • Prospective buyers or customers are another key audience. The Sales Kit is designed to provide them with detailed information about the Niche Mono project, helping them make informed decisions about purchasing a condominium unit.

Real Estate Brokers:

  • If real estate brokers are involved in the sales process, they may also use the Sales Kit to understand the project details and communicate effectively with their clients.

Marketing Team:

  • Executives and decision-makers within the real estate development company may use the Sales Kit to review and ensure that the messaging aligns with the overall marketing and sales strategy.

Collaborators and Partners:

  • External collaborators, such as financial institutions or legal partners, may use the Sales Kit to understand the project's details and collaborate effectively with the real estate development team.

Challenge Moment

Information Overload:

  • Challenge: Including too much information can overwhelm potential buyers and make the Sales Kit less effective.

  • Solution: Prioritize key selling points and essential information. Use concise and engaging language, supported by visuals, to convey the most important details.

Visual Consistency:

  • Challenge: Maintaining a consistent and visually appealing design throughout the Sales Kit can be challenging, especially if multiple contributors are involved.

  • Solution: Establish a clear design guideline, including color schemes, fonts, and layout principles. Ensure that all contributors adhere to these guidelines to maintain a cohesive and professional appearance.

Accessibility of Information:

  • Challenge: Ensuring that the Sales Kit is easily accessible and understandable by a diverse audience with varying levels of real estate knowledge.

  • Solution: Use clear and simple language, avoid jargon, and include visuals that aid understanding. Consider creating different sections or versions tailored to different levels of expertise.

Keeping Information Up-to-Date:

  • Challenge: Real estate projects often undergo changes in terms of pricing, availability, or features. Keeping the Sales Kit up-to-date can be a logistical challenge.

  • Solution: Establish a process for regular updates. Design the Sales Kit with modular components, so individual sections can be easily replaced or updated without overhauling the entire kit.

Digital Adaptation:

  • Challenge: Transitioning traditional print-focused materials into digital formats can be challenging, especially if interactive elements are desired.

  • Solution: Design the Sales Kit with digital distribution in mind. Utilize interactive features, such as hyperlinks, QR codes, or embedded videos, to enhance the digital version. Ensure compatibility with various devices and platforms.

Engaging Content:

  • Challenge: Keeping potential buyers engaged throughout the Sales Kit can be challenging, particularly if the content is too technical or lacks a compelling narrative.

  • Solution: Craft a compelling story about the lifestyle and benefits of living in Niche Mono. Use storytelling techniques, testimonials, and visuals to create an emotional connection with the potential buyers.

Persona?

Supannee "Nee" Thongprasert

​

  • Background:

  • Age: 32

  • Occupation: Marketing Professional

  • Lifestyle: Active and social

  • Housing Preference: Interested in a modern, centrally located condominium for a convenient lifestyle.

  • Key Characteristics:

  • Enjoys a vibrant social life and frequently attends events and gatherings.

  • Values a balance between work and leisure.

  • Seeks a home that reflects a contemporary lifestyle with access to amenities.

  • Interested in real estate investment for long-term growth.

  • Goals and Challenges:

  • Looking for a stylish and comfortable residence close to the city center.

  • Values amenities like a gym, swimming pool, and communal spaces.

  • Seeks information on financing options and potential return on investment.

  • Concerned about the buying process and legal aspects.

Somsak "Sak" Chaiyapoom

​

  • Background:                                          

  • Age: 40

  • Occupation: IT Professional

  • Lifestyle: Family-oriented

  • Housing Preference: Searching for a family-friendly condominium with educational facilities nearby.

  • Key Characteristics:                               

  • Dedicated to family and spending quality time with children.

  • Seeks a property with good educational institutions in the vicinity.

  • Interested in technological features and security in the condominium.

  • Values a peaceful and well-maintained living environment.

  • Goals and Challenges:

  • Wants a spacious home suitable for a family of four.

  • Interested in the availability of nearby schools and educational facilities.

  • Concerned about the safety and security features of the condominium.

  • Interested in a flexible payment plan that aligns with long-term financial goals.

Design Time

Some parts of my design.

What did I Learn?

#Understanding Target Audiences:

  • I've gained insights into the diverse needs, preferences, and lifestyles of potential buyers through the creation of two personas, Supannee "Nee" Thongprasert and Somsak "Sak" Chaiyapoom.

#Segmentation:

  • Recognizing that potential buyers have different backgrounds, priorities, and goals, you can tailor the Sales Kit to address specific segments of the market. For example, you may highlight different aspects of the project that appeal to young professionals versus families.

#Personalized Content:

  • Acknowledging the unique characteristics and goals of each persona, you can create personalized content within the Sales Kit. This can include emphasizing certain amenities, showcasing proximity to educational institutions, or addressing concerns related to financing and legal aspects.

#User-Centric Design:

  • Designing the Sales Kit with the end-users in mind becomes crucial. For instance, Supannee might appreciate a focus on lifestyle and social aspects, while Somsak might prioritize family-friendly features and security.

#Effective Communication:

  • Understanding the potential challenges and goals of your personas helps in crafting clear and effective communication within the Sales Kit. Whether it's explaining legal aspects or detailing family-friendly features, communication should resonate with the respective audience.

#Iterative Improvement:

  • Recognizing that the Sales Kit is a dynamic tool, you've learned to incorporate feedback and updates regularly. This ensures that the kit remains relevant and effective in meeting the evolving needs of your target audience.

#Localization Considerations:

  • The use of Thai names for the personas indicates an awareness of localization. When targeting a specific market, understanding local culture, preferences, and naming conventions can enhance the relatability of the Sales Kit.

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