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PUNTHAI

Design website for pitching. Punthai Coffee which is sells coffee and dessert. It is determined and designed under the concept that aims at rendering a coffee brand originated from the impression in Thai identity, spirit, and attraction. This vibe is perfectly blended together with minimalistic modernity, internationality, and modern society’s lifestyle.

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Project Duration : 5 - 6 March 2023

Responsibilities :  wireframing, prototype, web design and mobile design

Who is our users? 

Coffee Enthusiasts:

  • Characteristics: Individuals passionate about coffee, interested in learning about different coffee blends, brewing methods, and the overall coffee culture.

  • Goals: Explore: Punthai Coffee's unique offerings, learn about the coffee-making process, and potentially make a purchase.

Foodies and Dessert Lovers:

  • Characteristics: People who appreciate high-quality desserts and enjoy exploring diverse culinary experiences.

  • Goals: Explore: Discover Punthai Coffee's dessert menu, learn about the ingredients used, and find enticing pairings with coffee.

Local and International Visitors:

  • Characteristics: Locals and tourists interested in exploring and experiencing Thai coffee culture.

  • Goals: Explore: Find information about Punthai Coffee locations, explore the menu, and potentially visit the coffee shop for a cultural and culinary experience.

Challenge Moment

Balancing Technical Details and User-Friendly Content:

Blending traditional Thai elements with a modern and minimalistic design without losing the brand's identity.

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Visual Storytelling of Thai Culture:
Effectively conveying the rich cultural story of Thai coffee and desserts through visuals and content.

E-commerce User Experience:
Creating an intuitive and enjoyable online shopping experience for users interested in purchasing Punthai Coffee products.

Maintaining Fresh Content:
Regularly updating content, especially seasonal offerings, promotions, or events.

Incorporating User Feedback:
Effectively gathering and incorporating user feedback to improve the website continually.

Accessibility:
Ensuring the website is accessible to users with varying abilities and disabilities.

Persona?

Online Coffee Shop Enthusiast - Alex

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  • Motivations & Goals:

  • Alex is a coffee enthusiast who enjoys exploring different coffee blends and trying unique online coffee shops.

  • He is motivated to find high-quality coffee beans and products for home brewing.

  • Challenges:

  • Alex is looking for an online coffee shop that offers a diverse selection of coffee beans, including unique Thai blends.

  • He wants a seamless and secure online shopping experience for purchasing Punthai Coffee products.

  • Behavior:

  • Alex frequently shops online for specialty coffee beans and follows various coffee brands on social media.

  • He values user-friendly interfaces, detailed product information, and secure online transactions.

  • Expectations from the Website:

  • Product Variety: A wide range of coffee blends, including unique Thai-inspired options, available for online purchase.

  • User-Friendly E-commerce: An intuitive and secure online shopping experience with detailed product descriptions and transparent pricing.

  • Subscription Options: Information on subscription programs for regular coffee deliveries.

  • Secure Checkout: Assurance of secure payment processing and protection of personal information.

Thai Culture Explorer - Nisa

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  • Motivations & Goals:                                                           

  • Nisa is passionate about exploring and showcasing Thai culture, especially its unique coffee traditions.

  • She is motivated to discover authentic and culturally rich coffee experiences to share with her followers.

  • Challenges:                                                      

  • Nisa is looking for coffee brands that authentically represent Thai identity while embracing modernity.

  • She seeks a website that not only showcases Punthai Coffee's offerings but also provides insights into Thai coffee culture.

  • Behavior:                                                      

  • Nisa is active on social media platforms, particularly Instagram, where she shares her cultural explorations.

  • She values visually appealing content, storytelling, and authenticity in her cultural discoveries.

  • Expectations from the Website:                                        

  • Cultural Insights: Detailed information on Punthai Coffee's commitment to Thai coffee culture and traditions.

  • Visual Storytelling: Engaging visuals that showcase the process of coffee-making, the ambiance of Punthai Coffee shops, and the cultural nuances.

  • Blog or Stories Section: A blog or stories section that provides in-depth insights into the journey of Punthai Coffee, its origins, and unique cultural features.

  • Interactive Elements: Features like virtual tours or behind-the-scenes videos to immerse her in the Punthai Coffee experience.

Design Time!!!

Time for make the design pop and user-friendly for everyone

What did I Learn?

# Understanding Diverse User Needs:
User personas help in understanding the diverse needs, goals, and preferences of different audience segments. 

#Balancing Cultural Representation:
The challenge lies in effectively conveying cultural elements without overwhelming users, and personas help in tailoring the website accordingly.

#E-commerce Considerations:
Designing an intuitive and secure e-commerce experience is crucial for online shoppers.

#Visual Storytelling:
 Engaging visuals and storytelling are vital for conveying cultural experiences.

#User Engagement and Trust:
Positive customer reviews, interactive features, and transparent communication contribute to building trust and keeping users engaged.

#Inclusivity and Accessibility:
Adhering to web accessibility standards and conducting accessibility audits contribute to creating a website that is accessible to all users.

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