c7350c_2ea75a0a206948f6aac21cc97650a4f5~mv2.webp

SOOTHAREEYA

Design Sales kit for a luxury condominium which located along side Chao Praya river in Bangkok which called Soothareeya. This sales kit must be luxury, clean and easy to understand for users and for buyers. Moreover, It need to include all important detail and visual for iPad and touchscreen kiosk

More Detail...

Project Duration : 7 January- 7 February 2023

Responsibilities : wireframing, prototype, and mobile design

Who is our users?

Prospective Homebuyers:

Individuals or families looking for a luxurious residential property, considering factors such as location, amenities, and design.

Real Estate Investors:

People interested in purchasing property as an investment, seeking a high-end condominium with potential for appreciation.

Property Agents and Brokers:

Professionals who may be representing buyers or assisting in the sales process.

International Buyers:

Individuals from other countries who are interested in investing in or owning property in Bangkok, particularly in a prestigious location like along the Chao Praya River.

Local Residents:

Those who may be looking to upgrade their current living situation or invest in a second property.

Corporate Clients:

Businesses or executives seeking luxury accommodation for corporate purposes, such as executive housing.

Challenge Moment

Balancing Luxury and Simplicity:

Achieving a luxurious look while maintaining a clean and user-friendly design.

Content Overload:
Including all important details without overwhelming the user with information.

Technology Compatibility:
Ensuring the sales kit works seamlessly on both iPads and touchscreen kiosks.

Engagement and Interactivity:
Keeping users engaged throughout the presentation.

Multilingual Support:
Addressing the needs of a diverse audience, including potential international buyers.

Consistent Branding:
Maintaining a consistent brand identity across various digital platforms and devices.

Persona?

Sophisticated Executive, Chan

Background:
Chan is a successful business executive in her mid-30s. She travels frequently for work and desires a serene and luxurious home to return to. She is financially well-established and sees the condominium as an investment in both comfort and prestige.
Motivations:
Find a spacious and well-designed unit with a view of the Chao Praya River.
Understand the security features and services provided for a hassle-free lifestyle.
Evaluate the proximity to business districts and entertainment options.
Goals:
Analyze potential return on investment and appreciation prospects.
Understand the rental market in the area and potential tenant demographics.
Evaluate the flexibility of payment plans and bulk purchasing options.
Concerns:
Privacy and security features of the condominium.
Ease of access to the airport and major business areas.
Ensuring the investment's potential for appreciation over time.

Global Investor, Carlos

Background:
Carlos Rodriguez is an international real estate investor in his early 50s. He is attracted to the growing real estate market in Bangkok and sees an opportunity in acquiring a property with a prime location. He is interested in purchasing multiple units for investment purposes.
Motivations:
Seeks profitable real estate investments in a thriving market.
Values a prestigious location that attracts high-end tenants.
Interested in a range of unit types to diversify his investment.
Goals:
Analyze potential return on investment and appreciation prospects.
Understand the rental market in the area and potential tenant demographics.
Evaluate the flexibility of payment plans and bulk purchasing options.
Concerns:
Economic stability and growth potential of the Bangkok real estate market.
Ensuring a hassle-free process for international buyers.
The feasibility of finding reliable property management services.

User journey map

Chan - Sophisticated Executive

Awareness:
Chan discovers Soothareeya through online advertising, social media, or recommendations from colleagues.
She is drawn to the luxury aesthetic and riverside location.
Research:
Olivia visits the Soothareeya website to explore available units, amenities, and the neighborhood.
She downloads the digital sales kit on her iPad for a detailed look at floor plans and features.
Engagement:
Chan attends a virtual or on-site tour to experience the ambiance and view the units.
She interacts with the touchscreen kiosk in the sales gallery to explore different floor plans and design options.
Consideration:
Impressed by the security features and proximity to transportation, Chan considers Soothareeya as her ideal residence.
She engages with the sales team to discuss specific unit details, customization options, and pricing.
Decision:
After reviewing the detailed pricing and payment plans provided in the sales kit, Chan decides to purchase a spacious unit with a river view.
Purchase:
Olivia completes the necessary paperwork and makes the initial payment through a secure online portal.
She receives a personalized welcome package and regular updates on the construction progress.
Post-Purchase:
Chan moves into her new home, enjoying the luxury amenities and the serene riverside atmosphere.
She shares her positive experience with friends and colleagues, contributing to word-of-mouth marketing.

Carlos - Global Investor

Market Exploration:
Carlos identifies Bangkok as a lucrative real estate market through market reports and industry news.
He comes across Soothareeya as a potential investment opportunity.
Due Diligence:
Carlos reviews the Soothareeya website, studying the floor plans, investment potential, and amenities.
He downloads the digital sales kit to analyze the market trends, potential returns, and payment options.
In-Depth Analysis:
Carlos engages in discussions with the sales team, seeking information on bulk purchasing options and potential rental income.
He attends a virtual tour to assess the appeal of the property to potential high-end tenants.
Negotiation and Decision:
Satisfied with the investment potential and discussions with the sales team, Carlos negotiates favorable terms.
He decides to purchase multiple units for investment purposes.
Transaction:
Carlos completes the necessary paperwork remotely, leveraging secure online platforms.
He receives detailed documentation on each unit, including rental market projections.
Management Setup:
Carlos collaborates with the property management team recommended by Soothareeya to ensure seamless operations.
He receives regular updates on tenant occupancy and property performance.
Monitoring and Expansion:
Carlos monitors the performance of his investment and explores further opportunities with Soothareeya or in the Bangkok real estate market.
He may attend investor events hosted by Soothareeya for networking and updates.

Design Time

What did I Learn?

#Understanding User Personas:
The importance of creating detailed personas to represent the diverse potential buyers of the luxury condominium.

#Designing a Luxury Sales Kit:
Incorporation of high-quality visuals, clear and concise information, and an interactive interface for both iPad and touchscreen kiosk use.

#Addressing Challenges:
Identification and consideration of potential challenges in the design process, such as balancing luxury with simplicity, content overload, and technology compatibility.

#User Journey Mapping:
The creation of user journey maps to visualize the interactions and experiences of potential buyers throughout their engagement with Soothareeya.

#Personalized Marketing Approach:
The importance of tailoring marketing approaches, content, and engagement strategies to meet the specific needs and preferences of different personas.

#Digital and Interactive Elements:
The integration of digital elements, such as virtual tours, interactive floor plans, and touchscreen kiosks, to create engaging and immersive experiences.

#Continual Improvement:
Recognition of the need for ongoing updates to the sales kit, incorporating user feedback and adapting to changes in the real estate market or project details.

SOOTHAREEYA

Design Sales kit for a luxury condominium which located along side Chao Praya river in Bangkok which called Soothareeya. This sales kit must be luxury, clean and easy to understand for users and for buyers. Moreover, It need to include all important detail and visual for iPad and touchscreen kiosk

More Detail...

Project Duration : 7 January- 7 February 2023

Responsibilities : wireframing, prototype, and mobile design

Who is our users?

Prospective Homebuyers:

Real Estate Investors:

Property Agents and Brokers:

International Buyers:

Local Residents:

Corporate Clients:

Challenge Moment

Balancing Luxury and Simplicity:

Achieving a luxurious look while maintaining a clean and user-friendly design.

Content Overload: Including all important details without overwhelming the user with information.

Technology Compatibility: Ensuring the sales kit works seamlessly on both iPads and touchscreen kiosks.

Engagement and Interactivity: Keeping users engaged throughout the presentation.

Multilingual Support: Addressing the needs of a diverse audience, including potential international buyers.

Consistent Branding: Maintaining a consistent brand identity across various digital platforms and devices.

Persona?

User journey map

Design Time

What did I Learn?

#Understanding User Personas: The importance of creating detailed personas to represent the diverse potential buyers of the luxury condominium.

#Designing a Luxury Sales Kit: Incorporation of high-quality visuals, clear and concise information, and an interactive interface for both iPad and touchscreen kiosk use.

#Addressing Challenges: Identification and consideration of potential challenges in the design process, such as balancing luxury with simplicity, content overload, and technology compatibility.

#User Journey Mapping: The creation of user journey maps to visualize the interactions and experiences of potential buyers throughout their engagement with Soothareeya.

#Personalized Marketing Approach: The importance of tailoring marketing approaches, content, and engagement strategies to meet the specific needs and preferences of different personas.

#Digital and Interactive Elements: The integration of digital elements, such as virtual tours, interactive floor plans, and touchscreen kiosks, to create engaging and immersive experiences.

#Continual Improvement: Recognition of the need for ongoing updates to the sales kit, incorporating user feedback and adapting to changes in the real estate market or project details.

Content Overload:
Including all important details without overwhelming the user with information.

Technology Compatibility:
Ensuring the sales kit works seamlessly on both iPads and touchscreen kiosks.

Engagement and Interactivity:
Keeping users engaged throughout the presentation.

Multilingual Support:
Addressing the needs of a diverse audience, including potential international buyers.

Consistent Branding:
Maintaining a consistent brand identity across various digital platforms and devices.

#Understanding User Personas:
The importance of creating detailed personas to represent the diverse potential buyers of the luxury condominium.

#Designing a Luxury Sales Kit:
Incorporation of high-quality visuals, clear and concise information, and an interactive interface for both iPad and touchscreen kiosk use.

#Addressing Challenges:
Identification and consideration of potential challenges in the design process, such as balancing luxury with simplicity, content overload, and technology compatibility.

#User Journey Mapping:
The creation of user journey maps to visualize the interactions and experiences of potential buyers throughout their engagement with Soothareeya.

#Personalized Marketing Approach:
The importance of tailoring marketing approaches, content, and engagement strategies to meet the specific needs and preferences of different personas.

#Digital and Interactive Elements:
The integration of digital elements, such as virtual tours, interactive floor plans, and touchscreen kiosks, to create engaging and immersive experiences.

#Continual Improvement:
Recognition of the need for ongoing updates to the sales kit, incorporating user feedback and adapting to changes in the real estate market or project details.