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VENUE

Venue is a comprehensive indoor mapping which is designed to help users navigate and explore indoor spaces with ease. Whether you're attending an event, visiting a mall, or exploring a museum, Venue provides detailed maps and directions to help you find your way around. Our user-friendly interface allows you to search for specific locations, view floor plans, and access important information such as hours of operation and amenities. With Venue, you'll never get lost in an unfamiliar indoor space again.

More Detail...

Project Duration : 12 October 2022- 10 February 2023

Responsibilities :  Kiosk & Mobile design
Research and wireframe

Who is our users? 

Event Attendees:

  • People attending conferences, trade shows, concerts, or other events held in indoor venues.

Shoppers:

  • Individuals visiting malls, shopping centers, or department stores who want assistance in finding specific stores or amenities.

Museum and Gallery Visitors:

  • Individuals exploring museums, art galleries, or exhibition spaces who need guidance in navigating through different exhibits.

Tourists:

  • Visitors to tourist attractions, historical sites, or landmarks located indoors.

University/College Students:

  • Students navigating large campus buildings, lecture halls, and other indoor facilities.

Hospital Visitors:

  • People seeking directions within hospitals or medical facilities, especially in large and complex hospital buildings.

Airport Travelers:

  • Passengers navigating through airport terminals, finding gates, lounges, and other facilities.

Concert/Entertainment Venue Attendees:

  • People attending concerts, theaters, or entertainment events in indoor spaces.

Business Professionals:

  • Individuals attending meetings, conferences, or working in large office complexes.

Challenge Moment

Accuracy of Indoor Maps:
Ensuring the accuracy of indoor maps can be challenging, especially in large and complex indoor spaces. Maintaining up-to-date floor plans and location data can be an ongoing challenge.

User Interface Complexity:
Balancing a user-friendly interface with the complexity of indoor spaces can be challenging. Providing enough information without overwhelming the user is crucial.

Data Integration:
Integrating with various data sources, such as event schedules, business directories, or amenity information, can be complex. Ensuring that data is consistently updated and synchronized poses a challenge.

Real-time Updates:
Implementing an accurate indoor positioning system poses technical challenges. GPS doesn't work well indoors, so alternative solutions like Bluetooth beacons, Wi-Fi triangulation, or sensor fusion need to be considered.

Indoor Positioning System (IPS):
Include detailed information about each location, such as hours of operation, contact information, and amenities available.

User Adoption:
Convincing users to adopt and use your indoor mapping service can be a challenge, especially if they are already accustomed to other navigation methods or if the benefits are not immediately apparent.

Accessibility:

Ensuring that the website is accessible to users with disabilities can be challenging. Meeting accessibility standards and providing a seamless experience for all users is essential.

Cross-Browser and Cross-Device Compatibility:

  • Ensuring a consistent and optimal user experience across various web browsers and devices can be challenging due to differences in rendering and functionality.

Multilingual Support:

  • Providing support for multiple languages and catering to a diverse user base can be challenging, especially in terms of translating content and accommodating different cultural nuances.

User Education:

  • Educating users on how to use the indoor mapping features effectively can be challenging. Providing tutorials, guides, or onboarding processes may be necessary.

Security:

  • Ensuring the security of user data, especially if user accounts are involved, is critical. Implementing secure authentication and data encryption measures is a challenge.

Persona?

Event Enthusiast - Emily:

​

  • Background:

  • Age: 28

  • Occupation: Marketing Coordinator

  • Tech-savvy and active on social media

  • Lives in a metropolitan area

  • Background:

  • Emily is a young professional who loves attending events and networking opportunities. She frequently attends conferences, trade shows, and industry events. She's always looking for ways to discover new and exciting venues for both work and leisure.

  • Needs and Goals:

  • Easily find event venues and navigate within large conference centers.

  • Access real-time event schedules and speaker information.

  • Locate amenities like restrooms, food courts, and charging stations during events.

  • Save favorite event locations for future reference.

  • Share event experiences and check-ins on social media.

  • Pain Points:

  • Difficulty navigating large event spaces and finding specific conference rooms or stages.

  • Limited time to explore the venue due to packed schedules during events.

  • Missed opportunities to connect with other event attendees.

  • How Venue Helps:

  • Venue provides Emily with detailed and accurate indoor maps of event venues, helping her navigate seamlessly. The real-time updates on event schedules and amenities enhance her overall event experience, making it easier for her to make the most of her time.

Family Shopper - David:

​

  • Demographics:                                              

  • Age: 35

  • Occupation: Software Developer

  • Parent of two young children

  • Enjoys family outings on weekends

  • Background:                                    

  • David is a busy professional who values family time on weekends. He often takes his young children to malls or indoor play areas. However, managing two energetic kids while navigating through large shopping complexes can be challenging.

  • Needs and Goals:

  • Quickly find family-friendly stores, play areas, and restrooms within malls.

  • Receive notifications on special offers or kid-friendly events within the venue.

  • Easily navigate through crowded areas while keeping an eye on his children.

  • Save preferred family-friendly locations for future visits.

  • Pain Points:

  • Difficulty finding suitable facilities for his children within the mall.

  • Time-consuming searches for changing rooms or rest areas for kids.

  • Missing out on promotions or events because of lack of awareness.

  • How Venue Helps:

  • Venue assists David by providing detailed indoor maps that highlight family-friendly amenities and play areas. Real-time notifications about promotions and events ensure that he doesn't miss out on special opportunities during his family outings. The ability to save preferred locations makes future visits more convenient.

Design Time

I designed 2 platforms for Kiosk and mobile, once users scan QR code from kiosk. They can use indoor map on their mobiles and make their experiences get better

This is example of mobile design.

What did I Learn?

#Key Features for Venue:

  • The importance of incorporating features such as interactive maps, search functionality, directional guidance, and detailed location information to enhance the user experience.

#User Groups for Venue:

  • Identification of potential user groups, including event attendees, shoppers, tourists, students, and more, to tailor the website's features and design to meet diverse user needs.

#Challenges in Indoor Mapping:

  • Awareness of challenges related to map accuracy, data integration, real-time updates, indoor positioning systems, user adoption, accessibility, privacy concerns, and cross-browser compatibility.

#Persona Development:

  • Creation of two sample personas, Emily (the Event Enthusiast) and David (the Family Shopper), to understand the specific needs, goals, pain points, and preferences of potential users.

#Responsive Design and Accessibility:

  • Recognition of the importance of responsive design to ensure the website's usability on various devices and the need to address accessibility concerns to make the platform inclusive for users with disabilities.

#Marketing and Partnerships:

  • Placing importance on user experience by implementing features such as gamification, incentives, and user-friendly onboarding processes.

  • Recognizing the need for clear navigation paths, labels, and an intuitive interface.

#Continuous Improvement and User Education:

  • Understanding that addressing challenges requires continuous improvement through user testing, agile development practices, and effective user education to ensure users can maximize the benefits of the indoor mapping service.

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