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VENUE

Design responsive website indoor map solution website which called Venue. This website will be a single page with all information that customers need to know. The theme is clean, modern and look professional.

More Detail...

Project Duration : 4 - 7 March 2023

Responsibilities :  wireframing, prototype, web design and mobile design

Who is our users? 

Individuals who might use Venue as end-users, Business Owners and Managers who are the decision-makers interested in implementing indoor maps for their businesses.

Challenge Moment

Balancing Technical Details and User-Friendly Content:

Communicating technical details about the indoor map solution while keeping the content accessible and understandable for a non-technical audience.

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Consistent Branding Across a Single Page:
Maintaining consistent branding and design elements throughout a single-page website.

User Engagement and Calls-to-Action:
Encouraging user engagement and guiding visitors toward important calls-to-action, such as requesting a demo or contacting sales.

Educating Users on Value Proposition:
Clearly communicating the value proposition of the Venue solution and its benefits to various user groups.

Complex Information Architecture:
Organizing and presenting complex information about the Venue solution in a way that is easy for various user groups to understand.

Persona?

Facility Manager Fah

  • Motivations & Goals:

  • Fah's primary goal is to enhance the overall management and experience of the facility she oversees.

  • She is motivated to implement technology solutions that improve operational efficiency, streamline maintenance processes, and provide a better experience for students and staff.

  • Challenges:

  • Fah faces challenges related to efficient navigation within the facility, especially during events or emergencies.

  • She needs a solution that is user-friendly, can integrate with existing systems, and provides valuable insights into foot traffic and space utilization.

  • Behavior:

  • Fah is tech-savvy and open to adopting new technologies that offer practical solutions.

  • She actively seeks information online and values clear and concise communication.

  • Expectations from the Website:

  • Clear Information: Fah needs clear information about how Venue can be integrated into her facility's management system.

  • Use Cases: She is interested in real-world use cases and success stories of how other facilities have benefited from Venue.

  • Technical Specifications: Fiona looks for detailed technical specifications and compatibility information to ensure a smooth integration.

  • User-Friendly Interface: As a non-technical user, she expects an intuitive and user-friendly interface for Venue.

Visitor Vee

  • Motivations & Goals:                                                                 

  • Vee's primary goal is to efficiently navigate and explore indoor spaces, especially during large events or in unfamiliar environments.

  • She is motivated to have a positive and stress-free experience when attending events or visiting different venues.

  • Challenges:                                                      

  • Vee faces challenges related to finding specific locations within large venues, understanding event layouts, and receiving timely updates during her visit.

  • She needs a solution that can provide clear directions, highlight points of interest, and offer real-time information.

  • Behavior:                                                      

  • Vee is comfortable using smartphone apps and relies on technology to simplify various aspects of her life.

  • She values solutions that are user-friendly, visually appealing, and enhance her overall experience.

  • Expectations from the Website:                                         

  • User-Friendly Interface: Vee expects the Venue website to have a simple and intuitive interface that is easy to navigate.

  • Mobile Compatibility: She needs assurance that Venue works seamlessly on her mobile device for real-time assistance during visits.

  • Visual Maps: Valerie looks for visually appealing and interactive maps that make it easy to understand the layout of indoor spaces.

  • Real-Time Updates: Information on how Venue provides real-time updates, event schedules, and notifications during her visit.

Design Time!!!

Time for make the design pop, we separate 2 phases. and this is the result

venue.png

Take a Closer look

What did I Learn?

# Strategic Calls-to-Action:
Strategically place calls-to-action to encourage user interaction.

#Continuous Learning:
Embrace a mindset of continuous learning and improvement.

#Practical Use Cases:
User personas like Event Planner and Facility Manager emphasize the importance of demonstrating practical applications of the Venue solution.

#Security and Privacy Considerations:
Address potential security and privacy concerns, especially when dealing with sensitive location data.

#Effective Communication:
Through user personas, understand the specific information needs of each user group, helping tailor communication on the website effectively.

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