ZINEMA

Zinema is my personal project which is application for movie theater that can see all information, booking and buy snack in advance and to reduce time to be in the line. Save time and your energy and enjoy your movie.

More Detail...

Project Duration : 18 - 22 July 2022

Responsibilities : wireframing, prototype, and mobile design

Who is our users?

Moviegoers:

Individuals who love watching movies in theaters and use the Zinema app to discover movie listings, book tickets, select seats, and access additional services.

Frequent Movie Attendees:

Users who frequently visit movie theaters and may benefit from features such as loyalty programs, discounts, and promotions offered through the Zinema app.

Couples and Groups:

Users who attend movies with friends, family, or significant others and may use the app to coordinate and book tickets for a group.

Challenge Moment

Integration with Movie Listings:

Integrating with external movie databases or APIs to ensure accurate and up-to-date movie listings.

Seamless Booking Experience:
Ensuring a seamless and user-friendly booking experience, including seat selection and secure online payments.

Pre-ordering Snacks:
Allowing users to pre-order snacks with customization options and ensuring accurate preparation.

User Data Security:
Ensuring the security of user data, especially sensitive information like payment details.

Accessibility:
Ensuring the app is accessible to users with disabilities, including those who may rely on screen readers or have visual impairments.

Balancing Features:
Balancing the inclusion of advanced features with simplicity to cater to a diverse user base.

Coordination with Theaters:
Coordinating with different theaters to ensure a smooth integration of the app with their systems and operations.

Persona?

Movie Buff May

Demographics:
Age: 28
Occupation: Marketing Specialist
Interests: Enjoys watching a variety of movies, attends theaters frequently with friends.
Needs and Goals:
May is an avid moviegoer who values a seamless and efficient experience.
She wants quick access to the latest movie listings, reviews, and trailers to make informed decisions.
May prefers advanced booking options, including the ability to select specific seats and pre-order snacks to avoid queues.
Loyalty programs and exclusive promotions would incentivize her to use the app regularly.
How the Application Addresses Their Needs:
May's personalized dashboard highlights the latest releases, reviews, and exclusive promotions.
The app provides an advanced booking system with detailed seat maps, allowing May to choose her favorite seats in advance.
May receives push notifications for upcoming movies from her preferred genres and personalized loyalty rewards.

Casual Moviegoer Chris

Demographics:
Age: 35
Occupation: Sales Representative
Tech Savviness: Moderately tech-savvy
Interests: Enjoys occasional movie nights, usually with family.
Needs and Goals:
Chris likes to keep things simple and convenient when it comes to movie outings.
He appreciates a user-friendly app that provides a straightforward movie selection process with minimal steps.
Chris is interested in basic features like easy seat selection and a smooth payment process.
A loyalty program with occasional discounts or perks might encourage him to use the app more regularly.
How the Application Addresses Their Needs:
Chris's dashboard presents a simple and clean layout with quick access to popular movies and basic features.
The app streamlines the booking process, making it easy for Chris to select seats and complete the payment in a few steps.
Chris benefits from occasional promotions and straightforward snack pre-ordering options that enhance his overall experience.

Before Start

As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.

Low-fidelity prototype

Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was looking the inforamation and booking a ticket, so the prototype could be used in a usability study.

Design Time

Early designs allowed for some customization, but after the usability studies, I design for more information for users such as the point.Moreover, I increse font size and show more detail on nav bar

What did I Learn?

#Diverse User Needs:
Recognizing that users have diverse needs and preferences when it comes to movie-going experiences. Tailoring features to cater to both avid moviegoers and casual attendees ensures a broad user appeal.

#Tech-Savviness Spectrum:
Understanding that users fall on a spectrum of tech-savviness. Creating an application that is intuitive for both very tech-savvy users like Movie Buff May and moderately tech-savvy users like Casual Moviegoer Chris involves a balance of advanced and straightforward features.

#Personalization Matters:
Acknowledging the importance of personalization in the app, such as personalized dashboards, movie recommendations, and loyalty rewards. Personalization enhances user engagement and encourages repeat usage.

#Efficiency for Avid Moviegoers:
Learning that avid moviegoers like May value efficiency and advanced features such as seat selection, snack pre-ordering, and exclusive promotions. Implementing these features caters to their preferences and encourages app loyalty.

#Simplicity for Casual Moviegoers:
Recognizing that casual moviegoers like Chris appreciate simplicity and convenience. Streamlining the app's interface, simplifying the booking process, and offering occasional perks align with their preferences.

#Promotions and Loyalty Programs:
Understanding that loyalty programs, occasional discounts, and exclusive promotions are effective incentives for both user groups. Incorporating such features encourages user retention and engagement.

#Balancing Complexity and Simplicity:
Balancing the inclusion of advanced features for avid users with the simplicity required by casual users. This ensures that the app remains user-friendly for a wide range of audiences.

#Regular Engagement:
Recognizing the importance of keeping users engaged through features like push notifications for upcoming releases and promotions. Regular engagement contributes to the app's value in users' lives.

ZINEMA

Zinema is my personal project which is application for movie theater that can see all information, booking and buy snack in advance and to reduce time to be in the line. Save time and your energy and enjoy your movie.

More Detail...

Project Duration : 18 - 22 July 2022

Responsibilities : wireframing, prototype, and mobile design

Who is our users?

Moviegoers:

Frequent Movie Attendees:

Couples and Groups:

Challenge Moment

Integration with Movie Listings:

Integrating with external movie databases or APIs to ensure accurate and up-to-date movie listings.

Seamless Booking Experience: Ensuring a seamless and user-friendly booking experience, including seat selection and secure online payments.

Pre-ordering Snacks: Allowing users to pre-order snacks with customization options and ensuring accurate preparation.

User Data Security: Ensuring the security of user data, especially sensitive information like payment details.

Accessibility: Ensuring the app is accessible to users with disabilities, including those who may rely on screen readers or have visual impairments.

Balancing Features: Balancing the inclusion of advanced features with simplicity to cater to a diverse user base.

Coordination with Theaters: Coordinating with different theaters to ensure a smooth integration of the app with their systems and operations.

Persona?

Before Start

As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.

Low-fidelity prototype

Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was looking the inforamation and booking a ticket, so the prototype could be used in a usability study.

Design Time

Early designs allowed for some customization, but after the usability studies, I design for more information for users such as the point.Moreover, I increse font size and show more detail on nav bar

What did I Learn?

#Diverse User Needs: Recognizing that users have diverse needs and preferences when it comes to movie-going experiences. Tailoring features to cater to both avid moviegoers and casual attendees ensures a broad user appeal.

#Personalization Matters: Acknowledging the importance of personalization in the app, such as personalized dashboards, movie recommendations, and loyalty rewards. Personalization enhances user engagement and encourages repeat usage.

#Efficiency for Avid Moviegoers: Learning that avid moviegoers like May value efficiency and advanced features such as seat selection, snack pre-ordering, and exclusive promotions. Implementing these features caters to their preferences and encourages app loyalty.

#Simplicity for Casual Moviegoers: Recognizing that casual moviegoers like Chris appreciate simplicity and convenience. Streamlining the app's interface, simplifying the booking process, and offering occasional perks align with their preferences.

#Promotions and Loyalty Programs: Understanding that loyalty programs, occasional discounts, and exclusive promotions are effective incentives for both user groups. Incorporating such features encourages user retention and engagement.

#Balancing Complexity and Simplicity: Balancing the inclusion of advanced features for avid users with the simplicity required by casual users. This ensures that the app remains user-friendly for a wide range of audiences.

#Regular Engagement: Recognizing the importance of keeping users engaged through features like push notifications for upcoming releases and promotions. Regular engagement contributes to the app's value in users' lives.

Seamless Booking Experience:
Ensuring a seamless and user-friendly booking experience, including seat selection and secure online payments.

Pre-ordering Snacks:
Allowing users to pre-order snacks with customization options and ensuring accurate preparation.

User Data Security:
Ensuring the security of user data, especially sensitive information like payment details.

Accessibility:
Ensuring the app is accessible to users with disabilities, including those who may rely on screen readers or have visual impairments.

Balancing Features:
Balancing the inclusion of advanced features with simplicity to cater to a diverse user base.

Coordination with Theaters:
Coordinating with different theaters to ensure a smooth integration of the app with their systems and operations.

#Diverse User Needs:
Recognizing that users have diverse needs and preferences when it comes to movie-going experiences. Tailoring features to cater to both avid moviegoers and casual attendees ensures a broad user appeal.

#Personalization Matters:
Acknowledging the importance of personalization in the app, such as personalized dashboards, movie recommendations, and loyalty rewards. Personalization enhances user engagement and encourages repeat usage.

#Efficiency for Avid Moviegoers:
Learning that avid moviegoers like May value efficiency and advanced features such as seat selection, snack pre-ordering, and exclusive promotions. Implementing these features caters to their preferences and encourages app loyalty.

#Simplicity for Casual Moviegoers:
Recognizing that casual moviegoers like Chris appreciate simplicity and convenience. Streamlining the app's interface, simplifying the booking process, and offering occasional perks align with their preferences.

#Promotions and Loyalty Programs:
Understanding that loyalty programs, occasional discounts, and exclusive promotions are effective incentives for both user groups. Incorporating such features encourages user retention and engagement.

#Balancing Complexity and Simplicity:
Balancing the inclusion of advanced features for avid users with the simplicity required by casual users. This ensures that the app remains user-friendly for a wide range of audiences.

#Regular Engagement:
Recognizing the importance of keeping users engaged through features like push notifications for upcoming releases and promotions. Regular engagement contributes to the app's value in users' lives.